Combine today’s depressed economy and consumer inclination toward more prudent
spending habits with a new generation committed to “green” living and you’ve got the
perfect recipe for an operation like Fast-Fix Jewelry and Watch Repairs.
A major economic and ecological shift has occurred in our current retail
marketplace. Past mindsets of reckless spending and excessive discard
have been replaced with the three “R”’s – Recycle, Reuse and Repair.
While fashion is far from dead, record drops in fine jewelry and watch sales
across the country provide proof that consumers are turning to other options to
fulfill their need to accessorize. In the past, a missing stone or a size
change due to the loss of a few pounds meant tossing that ring into a drawer
and purchasing a new one. That dead battery meant a new watch was in
order. Today, those pieces are being refurbished and repaired in record
numbers. Even in a retail environment that has witnessed tremendous drops
in traffic counts for most regional shopping centers, Fast-Fix Jewelry and
Watch Repairs has increased average tickets and experienced record turn rates,
demonstrating a meteoric trend toward service retail growth.
For centers looking to provide their customer base with a complete service
and total lifestyle setting, Fast-Fix Jewelry and Watch Repairs is a must-have
tenant.
Past challenges for expanding a retail service concept like Fast-Fix Jewelry and
Watch Repairs into the world’s most premier, top-tier centers involved
unassuming store design and build out. Our design and construction team
has been busy resourcing and engineering new materials, colors and concepts
that are now elevating Fast-Fix Jewelry and Watch Repairs to a new level of
retail vision. The latest generation of Fast-Fix proves that service retail
does not have to be boring and nondescript. Strategic changes
include vibrant new colors, innovative materials and lighting, updated signage and
in-store marketing techniques, as well as state-of-the-art equipment that
attracts customers with a curiosity for the latest technology.
Design highlights of the modern-day Fast-Fix Jewelry and Watch Repairs center
include storefronts utilizing extensive natural stone tiles surrounding custom made
faux cut-coral columns. Each column supports a matching overhead portico
and is bordered by soaring frameless glass windows. The central focal
point of the entry, employing the latest version of Fast-Fix corporate
branding, is the updated store signage. Inside, customers are greeted
with the welcoming feel of natural wood flooring, coordinating custom cabinetry
and showcases, and an inviting palate of colors and textures, all selected to
enhance the feeling of a place where one is completely comfortable in leaving
that valuable family heirloom for repair. Duratran light boxes
prominently display colorful signage to illustrate the services offered by
Fast-Fix. Along with the vast array of repair services offered, Fast-Fix
also displays an assortment of related products, including fine jewelry,
diamonds, precious gemstones, watches, giftware and jewelry cleaning supplies.
The overall vision of the store is to provide the customer a contemporary, clean
and professional environment for service and repair of all their jewelry, watch
and accessory needs. The new look of Fast-Fix Jewelry and Watch Repairs
is designed to blend seamlessly with even the most upscale shopping centers in
the world.