We would like to thank all our Owners who attended the
Mid-Atlantic Marketing Meeting held Feb. 8, 2012 in Washington, DC.
We had full attendance from our DC Metro area Owners as well as a few
Owners who travelled from as far as Rochester, NY and Philadelphia, PA.
The meeting focused on marketing efforts that have succeeded
in the DC area, followed by Gary Biltis who talked about what’s working around
the country. Strongly recommended were Cable advertising, social media and
M.A.P. (FAST-FIX’s Monthly Advertising Program). Along with mall gift cards
and building on our highly successful referral program, we have seen marketing
drive in huge numbers this year! Cell phone repair has become a big sales
revenue for many stores and the way to promote this was reviewed.
The meeting concluded with an analysis of each store’s
departmental sales, analyzing strengths and avenues of opportunities.
The DC Metro area has always been a strong region for us and it was great
seeing many friends we had not seen since the annual convention in July.
Until next time…